How to gain better insight into the groups of people you want to cater to, and the kind of needs they have, is a fundamental question for every project or organisation. The Target Group tool is a quick and easy … Continued
Personas are portraits of fictional but realistic individuals that are used as a common reference point to communicate particular groups in your intended audience. Personas are created by drawing together the characteristics of similar people – their behaviours, motivations and … Continued
The Experience Map allows you to see your work through the eyes of the people receiving, benefitting or even funding it. It lays out the different routes and points at which these people become aware of, connect with, and feel … Continued
‘Marketing’ what you do doesn’t have to mean selling it. The Marketing Mix will help you do this, if that’s your goal, but it’s also useful for defining the different ways in which people might form opinions about your work … Continued
How do you know the right question to ask? Sometimes reaching the right answer means thinking more about the kind of questions you’re asking. It might sound simple, but focusing on what you’re asking someone is essential for reaching a … Continued
Qualitative data collected through interviews and observations can be incredibly rich. A structured way of documenting this during the analysis and for communication is very important. The Storyworld tool provides a useful way to highlight the most relevant insights from … Continued