Fill out the worksheet by considering what the needs are of the type of people or organisations you are catering to. Continue with adding notes to describe the potential groups that may be interested in your work, or who may benefit from it. Also try to think about other people or organisations who might also benefit from, or have interests/needs that can be connected to your work. These could be different from your customers.

 

You can fill out different worksheets for different groups. By using this worksheet you can build a picture of the potential groups of beneficiaries. Do try to also fill out the more exact fields at the bottom. This will help you to get a more concrete sense of the figures involved.

 

It is useful to add names or brief descriptors for each of the beneficiary groups. If you don’t have a name already, think of one that represents the group in a useful way for your organisation. Naming these groups makes it more easy to discuss with your team or other stakeholders. You can do this informally, for instance with friends or colleagues. You can also do it more formally, as part of a meeting with partners or investors. Ideally you could also talk to your customers and other beneficiaries who are in contact with your work, so you can check your assumptions.

 

 

Key source of inspiration:

Nesta (2009) Worksheet 3a: Your Customers.In: Creative Enterprise Toolkit.

Available online from: http://www.nesta.org.uk/publications/creative-enterprise-toolkit