This tool allows a team to generate ideas by looking at a problem or opportunity from a range of perspectives. This helps to not only come up with new ideas for potential solutions, but also to strengthen a current proposition of offering, as it challenges it from different approaches. Comprised of 7 approaches, or challenges, you can choose the ones that seem most applicable to take the topic at hand further, thus using the tool as a stimulating start to a discussion.

The Fast Idea Generator helps to frame ideas, problems or opportunities in relation to different scenarios. It stretches the thinking around a concept in different directions, providing a stimulating discussion that will further strengthen the concept. To use the tool effectively, the starting point (problem, opportunity, concept idea or existing proposition) should be first clearly laid out.